Independent brand by Italian-based, yet well travelled Designer Alessandra Giannetti all stems from her cohesive vision of the East and West, translating into a substancial and rooted know-how of the processes and craftsmanship of the most sophisticated and authentic Made in Italy, paired with a truly cosmopolitan hands on experience. Alessandra indeed graduates in Rome, then moving to London and Tokyo where she develops her unique signature style, combining traditional and metropolitan contemporary culture.
Her eponymous brand ALESSANDRA GIANNETTI launches in Rome in 2001, joining forces with Architect and Photographer Fabio Gasparri, so to set the new standards and vision for a brand that genuinely blends fashion and art. The flagship store is located in Piazza Capranica, in the very historical heart of Rome, a few steps from Pantheon. Exclusive yet at the same time approachable, Alessandra’s designs – and head quarters both blend an independent taste with avat-garde image, materials and cuts, making it the perfect option for all women wanting to work, travel and feel good 24/7 with a very handy, multi-wear style that is easy to mix, match and re-mix every day.
The contemporary aesthethics of the Designer appeal to independent women with a pioneering taste and attitude, way far from any labels and strict definitions, but close to a unique ability of morphing into original shapes and volumes: an essential design that is at the same time a tribute to the classic, timeless elegance of Italian fabrics and skilled craftsmanship.
Unique and detailed cuts, formerly engineered so to maximize comfort and wearability compose into original volumes and shapes – both precise and sculptural, soft and enveloping as shelves, for contemporary women who want to dress their difference.
Alessandra’s independent brand is guided at its core by the most authentic and genuine vision, that stems from her passion for the right blend of beauty, and function, thus merging nature with culture, for the most state of the art research in style, fabrics and cuts. Known for dressing ageless style icons from the Italian capital and an often whispered secret in the contemporary arts system, her truly Italian style is sustainabe at core in multiple ways: quality-oriented, affordable items are created by bearing in mind a continuous and consistent mission of multi-wear, that is easy to mix, match, combine and re-mix – season after season thanks to a system of both carryovers and continuous novelties. Every capsule and collection is the result of a rigorous approach, from highly selected fabrics, to volumes that are easy to wear and comfortable at the same time.